oomi noodles
Supporting Oomi Noodles to understand customers and secure listings for growth
The Challenge
- When bringing a new product to market there is a need to understand, identify and engage with target consumers.
- Oomi knew who they wanted to target but needed data to validate and quantify who their key and potential growth customers are.
- Needed evidence on which retailers would complement the oomi brand and the size of the target market.
The Solution
- Market SMS developed a bespoke customer profile of core and growth consumers likely to engage with oomi’s core values and offering.
- Market SMS provided oomi noodles with a solid understanding of their Key USPs.
- Assessed the optimal category for oomi and identified best fit retailers to target.
- Highlighted best geographical areas to target for distribution.
The Results
- Deeper understanding of who and where to focus efforts which was used to inform brand planning and support marketing activity, enabling effective consumer engagement.
- Evidence informed brand positioning, retailer opportunities and sales strategy for best ROI.
- Supported oomi with evidence to gain a listing in the stir fry category within Sainsbury’s in January 2018.
Further information
If you want to hear more about how Market SMS's FMCG expertise can help you with your retail strategy, get in contact now +27 12 435 8227
"By working with Market SMS we have built a solid foundation of insight on our potential customer base, cross referenced this against retail opportunities & gained clear evidence to support new listings."
Emily Herrero Commercial Director, oomi noodles
Supporting Oomi Noodles to understand customers and secure listings for growth.